P.H.D. is a DR.A.T.T.E. consulting activity. This activity was developed aiming to support the hospitality business sector.
P.H.D.’s ambition is to resolve any kind of operational or managerial problem that may arise within a hotel enterprise. This ambition can be achieved, in full cooperation with several professionals. Those professionals are members of A.DE.T.T.E. They are able to demonstrate a high level of education and specialization in a vast variety of operational fields in the hospitality industry.
Services We Offer
ASK
Every professional faces challenges that require answers. For anything related to the hotel industry, we have the answers.
SOLVE
Every hotel encounters problems. We have the specialized professionals and proven methods to resolve almost all issues faced by businesses in the sector.
We fully understand that when proposed solutions involve high costs, they become impractical. For this reason, we make every effort to ensure that our recommendations do not create prohibitive expenses.
SCAN
Many hotel owners would like to know how they can improve the efficiency of their business. For this reason, we have developed a specialized service that scans your hotel and provides you with a detailed report covering all areas that can be improved.
P.H.D. Areas of Expertise
The services provided by P.H.D. aim at the financial efficiency of
hotels in both the short and long term, as well as at offering solutions
to individual business challenges.
These objectives are achieved through the application of modern, advanced
knowledge and methodologies by P.H.D.’s highly specialized partners.
More specifically, P.H.D. effectively manages the following areas:
1. BUSINESS PLANNING
A company’s activities must be directed toward minimizing risks and
maximizing opportunities through rational and systematic planning. Hotel
planning involves both short-term and long-term objectives, as well as
factors related to the internal and external environment.
Strategy acts as a unifying framework for departments and staff, defining
clear directions while positioning the business in relation to competition.
Strategic Planning
P.H.D. undertakes the strategic planning of the hotel’s future development.
It collects data from the macro-environment and the market, sets objectives,
and selects appropriate strategies. Effectiveness is periodically evaluated and
goals are adjusted accordingly.
Operational Planning
P.H.D. organizes and designs the operation of hotel departments so they
align with the strategic plan. This ensures proper workflow design, correct
material selection, and consistent product quality across all departments.
IT Systems (Automation)
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Corporate Identity
Within the strategic framework, P.H.D. defines the hotel’s corporate
identity—its personality as perceived by customers. This includes shaping the
corporate culture and clearly defining acceptable and unacceptable behaviors.
Alignment
P.H.D. ensures that all hotel departments support the hotel’s identity and
strategic goals.
2. MARKETING & SALES
P.H.D. gathers market intelligence to design optimal strategies that
maximize occupancy at the most profitable rates. This includes product design,
market penetration strategies, and optimal market mix.
Product Development
Customer satisfaction directly impacts future demand. Satisfied guests
return and bring new customers, while dissatisfied ones lead to significant
losses.
P.H.D. designs hotel products that generate immediate revenue and long-term
customer loyalty, while also managing quality without necessarily increasing
costs.
Additionally, P.H.D. can design entertainment (animation) programs and even
curate the music environment of the hotel based on guest profiles.
Pricing Optimization
P.H.D. applies optimization methods to achieve the ideal balance between
occupancy and pricing, maximizing total revenue.
Web Marketing
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Contracting
P.H.D. supports hotels in negotiating contracts with tour operators,
ensuring favorable terms and safeguarding payment reliability through expert
guidance.
3. COST REDUCTION
Effective cost management is essential for profitability.
Inventory Management
Through methods such as ABC classification, supplier selection, and
optimized procurement systems, P.H.D. significantly reduces supply costs.
Energy Cost Reduction
Specialized experts assess energy consumption and propose solutions to
minimize operational costs.
Productivity Maximization
P.H.D. trains staff to work more efficiently, reducing labor costs without
compromising quality. Compensation systems are also optimized.
HUMAN RESOURCES (HR)
Especially during challenging periods, workforce efficiency is critical.
Recruitment
P.H.D. identifies and selects personnel at all levels.
Personnel Management
P.H.D. manages staff adaptation and workplace interactions while improving
administrative processes.
Training
Staff training across all departments enhances performance.
Labor Relations
Expert labor law specialists provide solutions to all employment-related
issues.
4. ROOMS DIVISION MANAGEMENT
The front office is a key department, shaping first and last impressions,
handling complaints, and performing direct sales.
Front Office Operations
P.H.D. organizes reception operations to ensure speed, efficiency, and
excellent customer service, including upselling strategies and complaint
management systems.
CRM (Customer Relationship Management)
P.H.D. develops and manages CRM systems to attract and retain loyal
customers, while training staff in customer interaction techniques.
Housekeeping
Staff are trained to maintain high standards of cleanliness and efficiency
while identifying maintenance issues.
5. F&B MANAGEMENT
P.H.D. coordinates all F&B departments to ensure optimal quality and
cost efficiency.
Restaurant Product Development
Staff training enhances service quality and guest satisfaction.
Restaurant Marketing
Restaurants are treated as independent business units with tailored
marketing strategies.
Upselling & Menu Engineering
Menu engineering and upselling techniques increase profitability.
Bar Marketing
Bars are optimized as key revenue sources, especially during low season.
Kitchen Management
P.H.D. designs menus aligned with guest preferences, optimizes workflows,
and standardizes production processes.
6. INTERNAL AUDIT
Business performance must be continuously monitored.
Administrative Control
P.H.D. evaluates operations against plans and analyzes deviations.
Operational Audits
Ensures smooth revenue flow and prevents material losses.
Quality Control
Monitors quality standards across all departments.
Process Documentation
P.H.D. records and standardizes procedures across all departments (Front
Office, F&B, Procurement, Maintenance, Equipment).
7. BUSINESS SUPPORT SERVICES
Legal Services
Collaboration with specialized legal experts in hospitality.
Tourism Authority (EOT) Matters
Support in dealing with regulatory authorities and complex procedures.
Financial & Tax Advisory
Expert tax consultants provide optimal financial solutions.
Development Programs
Support for inclusion in funding and development programs.
Architecture & Interior Design
Design of functional and cost-efficient hotel spaces, including full
architectural studies.
Corporate Communication
Management of media relations, press releases, and PR activities.
Graphic Design
Design of branding materials, uniforms, and visual identity aligned with
hotel operations.
OTHER SERVICES
P.H.D. can handle almost any matter related to hotel operations.
Even if your issue is not listed above, we encourage you to contact us. P.H.D.
is not a group of isolated professionals but a cohesive team of highly
specialized experts committed to results.